With the collapse of the Bubble economy and other accidents made people think about the organization of politics, economy and society.

The period for self responsibility
Designing for not only for individual happiness, but also for the benefit of the family and community.

East and West Germany reunited in 1990

TV animation, "Chibi Maruko-chan, tiny Maruko" 's boom in 1990

The Gulf War in 1991

Rie Miyazawa photograph collection was topical in 1991

Unzen Fugendake erupted in 1991

TV drama, "Fuyuhiko-san" in 1992

Recycle law enforced

Spread of car telephones and cellular phones in Japan

Collapse of the Soviet Union in 1992

Collapse of the Bubble Economy in 1992

Establishment of the Japan Soccer League (J. league) in 1993

Crown Prince married in 1993

Matsumoto Sarin case in 1994

Rice liberalization in 1994

Super strong Yen in 1995

Hanshin and Awaji earthquake in 1995

Sarin nerve-gas attack on the subway in Tokyo (Aum Shinrikyo case) in 1995

Windows 95 sold in 1995

Spread of the personal computer and internet all over the world

Big boom of Namie Amuro "Amurer" in 1996

Bankrupt of major finance firms listed on the big board in 1997

The 3rd Session of the Conference of the Parties to the United Nations Framework Convention on the Climate Change held in Kyoto in 1997

"Titanic" major hit movie in 1998

Nagano Olympic held in 1998

Boom of the egg shaped virtual pet, "Tamagocchi"

Worst recession in Japan totalling in 24 billion yen in 1998

Japan participated in World Cup for the first time in 1998

European unified its currency, EURO in 1998

Big hit of Hikaru Utada's song in 1999

Prepare computer software for the Year 2000 in 1999

Consumption tax raised to 5 %

Ibaragi Tokai Village seaside industrial accident in 1999

October 1st designated as Design Day in 1990

JIDA 40th anniversary exhibition, Japan Industrial Design Meeting titled "Whereabouts the creative design", spread the design in 1992

The exhibition, "Japanese design since 1950" was held in the Philadelphia Museum in 1994

JIDA Design Museum1 in Shinshu-Shinmachi opened in 1997

Establishment of the JIDA Design Museum stockyard in Toyono-Cho in 1999

Wheel Chair, CARANA (Sig Workshop) in 1990

Cellar phone, Mover (Nippon Telegraph and Telephone Corporation) in 1991

Shinkansen, Nozomi (Central Japan railway Company) in 1992

Liquid Crystal Video Camera, Viewcam (Sharp Corporation) in 1992

MD Walkman (Sony Corporation) in 1994

Play Station SCPH-1000 (Sony Corporation) in 1994

Liquid Crystal monitor with digital camera, QV10 (Casio Computer Co., Ltd.) in 1995

Advanced Photo System, Canon IXY series (Cannon Inc.) in 1996-1998

Dog robot, AIBO (Sony Corporation) in 1999