This business that started in 1998 celebrates it's 11th time, and "the preservation and exhibition of products and recording of information" have become substantial through this business. As a goal of the future, we would like to shine a spotlight on not only the designs that's born every year which "represents the era", but also on "sprouting" products that shape the next generation and products that "deepen the significance as a thing" through tireless efforts, but are not getting attentions. From this point on, there are a lot of efforts put on various ideas and designs, and it is our duty to take initiative in introducing these products as something that will be useful in the next generation, and would like to set this as our guiding business principle.