UP300/UP300x (MEDIA PORT UP)


商品名 Product				UP300/UP300x (MEDIA PORT UP) UP300/UP300x (MEDIA PORT UP)

製造会社・出展協力・寄贈 Manufacture				株式会社ニコン NIKON CORPORATION
デザイナー Designer				映像カンパニーデザイン部プロダクトデザイン課永岡靖紀映像カンパニーデザイン部グラフィックデザイン課今野純・藤榮啓大島プロダクトデザイン大島純一 Product Design Industrial Design Department Imaging Company Yasuki Nagaoka Graphic Design Industrial Design Department Imaging Company Jun Konno, Tohru Fujie Oshima Product Design Junichi Oshima

この製品を見て最初に思い浮かべるのは、90年代を中心に提案されたウエアラブルPCやフェイスマウントディスプレイだろう。しかし「これも同種のモノ？」と侮ってはいけない。大きな違いは、従来のものがインドアでの使用を前提としていたのに対し、この＜NikonメディアポートUP(ユーピー)＞はアウトドア仕様として計画されている点だ。ウオークマン（1979年）が音楽を外へ連れ出すことで新たなライフスタイルを提供し、今では通信インフラの急速な発展で、音楽だけではなく動画までをも手軽に外で鑑賞できる。
＜Nikon UP＞も同様に、音楽、動画はもちろん、無線LAN通信機能を持つWeb接続可能な視聴一体型モバイル機器だが、しかし＜NikonメディアポートUP(ユーピー)＞の価値は、ディスプレイが目の位置にセットできるところだ。これは生活の中では重要な要件で、「の可能性は、例えばライブ会場でのミュージシャンのリアルタイムなアップ画像で場所によるハンディを小さくできることや、今後発展するであろう交通システムの安全確認など、ローカルエリアでの映像提供サービスに抜群の利便性を発揮することだ。振り返れば、Nikon D1（デジタル一眼レフカメラ・1999年）が高性能デジタルカメラを一気に一般化したように、この＜NikonメディアポートUP(ユーピー)＞もその命を受け登場したのではないだろうか。今後の進化を見守りたい。

（解説／大縄茂)
2008年12月発売　価格\59,800〈UP300〉,\69,800〈UP300x〉

The first thing that comes to mind when seeing this product is perhaps a wearable PC or a head-mounted display as it was proposed in the 1990s. But do not underestimate this product by considering it similar to those devices. The big difference is that the previously mentioned products had to be used indoors, whereas the <Nikon media port UP> is intended for outdoor use. The Walkman (1979) introduced a lifestyle by taking music outside, and has since then continued to evolve and earned a, so to speak, "citizenship," a status as something that we cannot do without in our lives. Current portable music players, due to the rapid growth and inflation of communication, not only play music, but also videos that can easily be watched outdoors. Picking up on this trend, the <Nikon media port UP> is a all-in-one mobile entertainment device equipped with wireless LAN that also plays music and videos.
However, the distinct value of the <Nikon UP> is the display that can be adjusted to eye-height. This is a feature important for our present-day lives, since it allows one to use the device and to do something else at the same time. Come to think of it, a consumer device that enables one to do something else while watching audio-visual contents cannot be found anywhere else. Videos played on portable music players or mobile phones basically require users to be stationary when controlling or watching. Some examples of the possibility of "doing something else at the same time" could be the ability to minimize the restriction of being location-based at a live concert, where the concert could also be followed by simultaneously seeing real-time close ups of the musicians. Another field of application is the enhancement of the safety of traffic systems, an area that is highly likely to grow in the future.
The device will provide the outstanding convenience of supplying a video service within the local area. As Nikon's D1, a digital SLR camera introduced in 1999, rapidly popularized high-grade digital cameras, perhaps the <Nikon media port UP> was also born with the same destiny. I would like to see its evolution in the future.

(Description / Shigeru Onawa)
Launch Year / 2008