The history of a small stapler for family and personal use is that of Max Corporation: in 1903, Itoki Store (at present "Itoki") was the first in Japan to sell American staplers. Stamped on its body was the word "HOTCHKISS No.1," and since then, the Japanese have been referring to a stapler as a "Hotchkiss." Yamada Industry, an antecedent of Max Corp., began the production of the desk Hotchkiss number 3 (which uses No.3-staples) soon after the war in 1946. In 1952, the company started the sale of the number 10- series (which uses No.10-staples) at a price of 200 Yen. The sale of the handy compact Hotchkiss HD-10 started two years later. It was distinguished by the reduction of its parts to seven, and it established the product full-scale spread in Japan. Nevertheless, the company still aimed at reducing the price, and with successful cost reduction, it was able to sell it at the price of 100 Yen in 1968. Furthermore, the company developed an electronic Hotchkiss built-in in copying machines, and the majority of brands that now sell copying machines, such as Xerox, Canon, and Ricoh, use this product. The company is known in the world as a representative enterprise of stapler manufacturing. (In 2008, it exported 390 million staplers.) The <Vaimo 11> once again revolutionized the compact Hotchkiss. With the popular "double power mechanism" already adopted in the former model, and the development of a new standard No.11 staple, which is 1mm longer than the No. 10 staple, the <VAIMO 11> smartly enables the effortless binding of 40 sheets of copying papers. It is a product that was achieved because Max Corp. is the overall manufacturer that also supplies the main body and the standardized staples. The company had to work hard to create a "double power mechanism" that is easy to grip and manoeuver, since such a mechanism usually calls for larger size. This was achieved through thorough reflection when following the design theme of developing a small Hotchkiss that can bind 40 sheets of paper, a feature that could until then only be found in mid-size desk staplers. Universal Design is especially required in tools of daily life, and it can be said that the <Vaimo 11> is a good example for bringing design and technology together. The nickname "Vaimo" is said to come from the Japanese word baimo, which indicates that it can bind twice the number of sheets in comparison to older compact staplers. It is a reassuring product that is to be kept close-by.
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