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商品名 Product |
キッコーマン しょうゆ卓上びん 150ml Kikkoman Soy sauce table dispenser 150ml |
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| 製造会社・出展協力・寄贈 Manufacture |
株式会社 GKデザイン機構 GK Design Group Inc. |
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| デザイナー Designer |
株式会社 GKデザイン機構 GK Design Group Inc. |
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1961年発売以来の超ロングセラー商品。キッコーマンは＜卓上びん150cc＞を1958年に発売したが、これを、ただ卓上用少容量品に終らせず、醤油差しとしても優れた容器にしようと、ボトルとキャップの形状を根本的に見直しデザインされたのがこのキッコーマン＜しょうゆ卓上びん150ml＞だ。1950年代後半は電化を中心に家事の合理化や簡素化が謳われ、電気釜（東芝・1955年）やインスタントラーメン（日清・1958年）が大ヒットしていた。本品の登場もこの流れの中にあり、それまで小売店でいわゆる1升瓶売りだったものを工場で小分けしそのまま食卓へという新しいシステムに切り換えられた。衛生的なうえ少人数化する家庭やスーパーマーケットという新しい流通の変化に対応する力をも兼ね備えていたのである。この形に至るまで、特にキャップの注ぎ口ともなると数十ものモックアップを製作し、液ダレの防止や持ち易さを検討したという。確かに、キレは良く、また細い首部分を摘んでも、太い胴体部分を握っても安定した注ぎができる。最近のPETボトルに見る丸味があり途中でくびれた形のUDという現代の思想にも共通するものだ。数ある醤油差しの中にあって、現在もその流麗なスタイルは色あせることなく、日本のデザインスタンダードとして私たちの生活に溶け込んでいる。
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| （解説／大縄茂) 1961年1月発売 価格 \40（当時） |
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| The Kikkoman corporation sold the first < Soy Sauce Table Dispenser 150cc > in 1958. The product fundamentally re-evaluated the form of the bottle and of the cup, and the result was a little item for the table as well as a superior container for soy sauce. The late 1950ies were characterized by the rationalization and simplification of housekeeping. This was mainly due to electrification, and at that time, the electric rice cooker (Toshiba, 1955) and instant Chinese noodles (Nisshin, 1958) were a great success. The < Soy Sauce Table Dispenser > was also part of this trend. Until then, soy sauce had been sold in 1-sho bottles filled at retail stores. But then the new system with bottling at factories was introduced, and so you could directly take these to put on your table at home. The product also took aspects of hygiene into consideration as well as conformity with the then newly introduced forms of distribution and sales factors, as, for example, the introduction of super markets and the decreasing number of members in a family. Until the final form of the dispenser went into production, the company produced many prototypes, which especially concentrated on the design of the muzzle of the cap. Particular attention was devoted to the protection of the contents, to control pouring, as well as to ease of use and easy handling. And in fact, no liquid drops when you pour the sauce, and, whether you pick it up by the neck or the body, pouring is very much stabilized. With its overall round form and its curved middle section, the dispenser looks like current pet bottles. Furthermore, it corresponds with today's UD philosophy. The design of many soy sauce bottles is characterized by an elegant style, which still seems fresh today. And as a standard of Japanese design it is a familiar commodity in our daily lives today. |
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(Commentary / Shigeru Onawa)
Launch Year / 1961 |
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