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商品名 Product |
ＣＤラジオ CD player with radio |
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| 製造会社・出展協力・寄贈 Manufacture |
株式会社良品計画 Ryohin Keikaku Co.,Ltd. |
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| デザイナー Designer |
生活雑貨部 企画デザイン室 Planning and Product Design Office |
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「無印良品」が偉大なブランドに成長し私たちの生活に定着してから随分久しい（無印良品1号店は1983年東京・青山に出店）。このブランドを冠した商品はアノニマス性の高い「用の美」を宿す。そしてこの＜CDラジオ＞もその例外ではない。
実にシンプルな構成で、本体色の印象からも「黒子」という表現が良く似合う。 それは生活の基礎情報ともいえる「時間」「ニュース」「音楽」を存在感なく与えてくれるからだ。これまでも多くの黒子的商品はあったものの、商業的な意味でこれ程デザインを否定したものがあっただろうか。まさに「無印良品」というブランディングがなし得たものだろうと思う。とても勇気のいることだ。 子供の頃、一心にラジオを組み立て出来あがったものに何の飾り気がなくても私の愛機だった。そんなことを思い出させる商品である。 |
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| （解説／大縄 茂） 2004年11月発売 価格 \13,000 |
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| Mujirushi-ryouhin has grown up and been a fixed part of our lives for a long time. (The first shop of Mujirushi-ryouhinn opened in Aoyama, Tokyo, in 1983.) The products by Mujirushi-ryouhinn have a certain "beauty of style" that is marked by a highly anonymous character. ("Beauty of style": It could be translated as the expression for a sense of beauty. You can also translate it as "modern design".) And this < CD radio > is no exception. The product has a very simple construction. The expression "Kuroko" (a stage assistant who dressed in black) fits the product well. The reason therefore is that the devices give us the time, delivers news and music without the impression of existence. Up to now there have been many "Kuroko" products. But have we ever seen a product that denied the design in a commercial sense? That is exactly what the Mujirushi-ryouhinn brand has succeeded in creating. I think that this requires a lot of courage. In my childhood, I constructed a radio with all my heart. It was lovely for me, even though, the radio had a very simple design. This product reminds me of it. |
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(Commentary / Shigeru Onawa
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Launch Year / 2004 |
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